NukeAmazon Amazon Unwraps A9 Search Portal

many more Amazon-features to come :: Amazon Unwraps A9 Search Portal. A new article on clickz.com notes: Amazon.com's A9 division is beta testing its own search portal at A9.com, a move that places a new player in the search game and begins to explore the boundaries of personalization ........

The site, and its accompanying toolbar, pull together various elements previously available on Amazon.com in a unique way. Data comes from partner Google, the Amazon.com site and its Alexa division. Three separate columns of results include natural search results, the ability to access Alexa's "what's related" features, book excerpt results from Amazon.com's offerings and the user's history. Personalization features, which use the Amazon.com login and cookie, are probably the most revolutionary part of the offering -- not because of their current form, but because of their potential.