By Harvey Watson

See if this sounds familiar.

You just got another batch of spam advertising touting the latest and greatest way to get terrific content for your business. And every doggone one of those email messages are trying to sell you the same thing.

It's another piece of super duper software that will "spin" articles into unrecognizable sentences that are supposed to dazzle your prospects into buying whatever it is you're selling. Not to mention get you banned from the search engines.

Yeah, right. What's the old saying? I know a guy who will sell you the Brooklyn Bridge too! Let's get real for just a minute. People who use those articles rarely, if ever, become truly successful online.

They are just trying another dog and pony tactic to shortcut their way to success. Sadly, they usually fall flat. What you need is real, fresh content that has the ring of believability to it because you believe in it.

Listen, don't believe all those lies that say you have to hire someone to write your articles for you; that you aren't intelligent enough to write for yourself. You don't need that kind of expense.

That's just hogwash! If you are able to maneuver yourself around the Internet, you can certainly write articles. Will it be uncomfortable? Sure it will, in the beginning. Is it easy? At first, probably not.

So What Is It Already?

What it IS is "simple." Remember KISS? "Keep It Simple Sweetheart." Okay, so maybe you used that other word. But we're trying to be nice here, okay?

Anyway, people really try to make writing difficult. We are talking about articles not brain surgery. You don't need to write technical manuals that are going to be used to send us back to the moon.

And, you aren't looking to compete for a Pulitzer, after all. You just need to tell a story. Have you ever read your child a bedtime story? Take a look at one of those children's books. Really read it.

3 Things You Will Discover When You Do

1. It has a beginning.

2. It has a middle.

3. And, it has an end.
   

Pretty "simple" huh? That's the problem, most of the gurus who are selling you all the "how to stuff" have to make it sound mysterious. Otherwise you wouldn't be buying their expensive "how to" courses, now would you?

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Selecting a powerful title
How reading fiction can help
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