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Building Strategy Maps
Building Strategy Maps

List Price: $6.95
Our Price: $6.95
Availability: Available for download now
Manufacturer: Harvard Business School Press
Publisher: Harvard Business School Press
Author(s): Robert S. Kaplan, David P. Norton

Average Customer Rating: [ not yet rated ] (based on 0 reviews)

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Product Description:
Binding: Digital
Format: Download: PDF
Label: Harvard Business School Press
Manufacturer: Harvard Business School Press
Number Of Pages: 39
Publication Date: 2000-09-13
Publisher: Harvard Business School Press
Release Date: 2008-10-25
Studio: Harvard Business School Press
Editorial Review:
Balanced Scorecard strategy maps help organizations see their strategies in a cohesive, integrated, and systematic way, overcoming the limitations of purely financial measurement systems by clearly portraying the value-creating processes and critical roles for intangible assets. This chapter introduces the task of building a strategy map, which describes the process of transforming intangible assets into tangible customer and financial outcomes, and provides executives with a framework for describing and managing strategy in a knowledge economy.
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