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Binding: Digital Format: Download: PDF Label: Harvard Business School Press Manufacturer: Harvard Business School Press Number Of Pages: 39 Publication Date: 2000-09-13 Publisher: Harvard Business School Press Release Date: 2008-10-25 Studio: Harvard Business School Press
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Balanced Scorecard strategy maps help organizations see their strategies in a cohesive, integrated, and systematic way, overcoming the limitations of purely financial measurement systems by clearly portraying the value-creating processes and critical roles for intangible assets. This chapter introduces the task of building a strategy map, which describes the process of transforming intangible assets into tangible customer and financial outcomes, and provides executives with a framework for describing and managing strategy in a knowledge economy.
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