Binding: Digital
Label: Amazon
Manufacturer: Amazon
Number Of Pages: 28
Publication Date: 2006-11-08
Publisher: Amazon
Release Date: 2006-11-08
Studio: Amazon

I wrote this book because loyalty, while integral to our personal and professional lives, is so often misunderstood. What is it that makes someone stick by you, even in the darkest hour, while others run for the hills at the slightest hint that something has gone wrong? Research shows that an unwavering sense of loyalty can, in fact, be instilled in anyone by applying a basic psychological strategy. Whether it's a friend, employee, or spouse, you can make anyone more loyal to you, your company, or your cause, faster and more easily than you ever thought possible. Of course you know the traditional, sound advice, such as using rewards, praising, showing gratitude and appreciation, and the like. These are practical and effective ideas, but I wanted to give people the tools to bring to an entirely new level their ability to create iron-clad loyalty very quickly. This book contains specific, carefully formulated psychological tactics that can be applied to any situation, with any person. These are not just ideas or theories or tricks that work only sometimes and only on some people. This book offers readers the opportunity to use the most important psychological tools governing human behavior, not just to level the playing field but to create an automatic advantage.

Customer Rating:
Summary: Good value, basics reading
Comment: I found this book to be a sort of "basic to the basics" type, but it is better for some people, than what my opinion reflects.

Unfortunately, I've read such works as, "How to Win Friends and Influence People" and "The 7 Habits of Highly Effective People" and so on. Plus, I am not of the younger generation, who do not know many of the basics.

I would highly recommend this book for younger people. But for those of us who learned many of these lessons years ago, I'd skip it; unless you're just looking for a quick brush-up on lessons we should all know by the age of thirty-five.

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Customer Rating:
Summary: Nice lite reading material.
Comment: - This 28 page ebook is quite short, but once you get into it, you can see how most of the things in this book make sence. I've heard a lot of the information in it before, but its absolutly well worth the 49 cents it cost. Only took 40 minutes to read. Nice lite reading material.

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Customer Rating:
Summary: Some truly novel ideas
Comment: I recently bought Lieberman's newest book YOU CAN CHANGE ANYONE and thought it was excellent so I tried this short. I thought the techniques were intresting and workable. I saw how I could use them in real life and hopefully make a difference in my relationships at work and home. I thought this was a wise purchase.

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Customer Rating:
Summary: Basic advice
Comment: The advice provided is good, but oversimplifies some situations in which other skills are needed to generate loyalty

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Customer Rating:
Summary: outstanding!!!
Comment: I thought the information was fantastic, novel and very informative. I actually used one of the techniques at my office yesterday and saw great results.

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