Binding: Health and Beauty
Brand: Now
Label: NOW
Manufacturer: NOW
Publisher: NOW
Studio: NOW

Customer Rating:
Summary: Best Value I Can Find
Comment: Whey Protein Isolate is generally considered the pinnacle of powdered proteins (say that ten times fast!). All you're getting here is just that and nothing else. There are no pro-biotic advantages to it, but you also don't have to worry about it contributing to gas. Unlike other powders, it mixes semi-transparently and has no taste-masking agents added. So all by itself in water it tastes a bit like, well, dirty water. I recommend if you're just putting it in water to use a half cup of water and a hand mixer. Drink it quick. It mixes perfectly in everything, so you don't need to worry about the volume of fluid required. Better yet, though, use it in sweetened cereal, juice, or anything else with a flavor of its own. The powder's own flavor disappears easily. And did you know you're not supposed to eat raw egg whites? I just found that out. No more raw eggs in my protein drinks, I guess.

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Customer Rating:
Summary: exactly what I am looking for
Comment: I have been looking for a quality whey protein with no added artificial sugars and this is exactly what I want. 5/5

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Customer Rating:
Summary: The Best Protein
Comment: I'm a personal trainer, nutritionist, and former bodybuilder. The pure unflavored whey protein isolate is definitely the best protein powder you can find. There are many health benefits to using whey protein, but with all of the artificial sweeteners and additives in most powders, those health benefits are ruined. Insulin sensitivity is a major factor when it comes to burning fat and building muscle. Lack of insulin sensitivity is the reason for sugar cravings and getting the shakes when you don't have your Coke or Pepsi everyday. Whey protein is proven to improve insulin sensitivity more than any other protein source, but common additives like Acesulfame and Aspartame cause insulin secretion much like sugar, and that diminishes the whey's ability to increase insulin sensitivity. The key to burning fat 24 hours a day is to keep your insulin in a low to moderate range, and avoiding spikes.

As for guys trying to build big muscles, insulin and growth hormone are very important for building muscle, but when one increases the other decreases. That's why professional bodybuilders use both insulin and HGH at the same so they can get the best of both worlds. Unless you want to pay $2,000 a month for prescription HGH and insulin, your best bet is to keep your insulin in a low to moderate range so you can gradually build solid permanent muscle while gradually lowering your body fat at the same time. Having a high carbohydrate protein shake immediately after your workouts do help build muscle by filling your muscles with glucose, and that's fine if you're going for the modern Ronnie Coleman look. The low sugar/insulin diet is best if you're going for the lean old school Scharzenegger look. Believe me, women definitely prefer the lean old school bodybuilder look over the bloated pot belly gorilla look of the modern bodybuilder.

So my recommendation for a good protein shake for not only weight loss, but fat loss, and muscle gain; is a scoop of pure whey isolate, a little xylitol, and some plain natural cocoa. The whey kills your appetite and keeps your insulin low, the cocoa is a strong antioxidant and increases serotonin to fight hunger and boost your mood, and the xylitol makes it sweet without causing any insulin secretion in your body. It isn't the greatest tasting shake in the world, but it's still pretty good and it makes losing fat much easier. Having that shake with a small meal a few times a day is an easy way to put your body into a positive nitrogen balance, which means your body is burning fat and building muscle.

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Customer Rating:
Summary: great deal
Comment: This Whey Protein is the best deal in supplements. I have used it for over a year. It never upsets my digestion like Whey Concentrate does. Add some Now Dextrose, creatine and some cocoa or vanilla for a great post workout shake.

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Customer Rating:
Summary: Quality
Comment: Quality Whey Protein Isolate, for much cheaper than alternatives......added bonus of no harmful artificial sweeteners, great taste, and loaded with BCAAs

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