Binding: Paperback
Dewey Decimal Number: 741.6023
EAN: 9781568985596
ISBN: 1568985592
Label: Princeton Architectural Press
Manufacturer: Princeton Architectural Press
Number Of Items: 1
Number Of Pages: 160
Publication Date: 2005-09-22
Publisher: Princeton Architectural Press
Studio: Princeton Architectural Press

Designers are quick to tell us about their sources of inspiration, but they are much less willing to reveal such critical matters as how to find work, how much they charge, and what to do when a client rejects three weeks of work and refuses to pay the bill. How to be a graphic designer without losing your soul addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work, and who want to avoid becoming hired drones working on soulless projects. Written by a designer for designers, it combines practical advice with philosophical guidance to help young professionals embark on their careers. How should designers manage the creative process? What's the first step in the successful interpretation of a brief? How do you generate ideas when everything just seems blank? How to be a graphic designer offers clear, concise guidance for these questions, along with focused, no-nonsense strategies for setting up, running, and promoting a studio, finding work, and collaborating with clients. The book also includes inspiring interviews with ten leading designers, including Rudy VanderLans (Emigre), John Warwicker (Tomato), Neville Brody (Research Studios), and Andy Cruz (House Industries). All told, How to be a graphic designer covers just about every aspect of the profession, and stands as an indispensable guide for any young designer.

Customer Rating:
Summary: Great Read!
Comment: I am not a graphic designer but I found the book a useful read because I also work in an freelance artist field (custom costume designer) that requires that I deal with all the same stresses: managing workload, customers good and bad, money flow etc. It's useful for anyone who wants to pursue a freelance job or some kind of commercial art job.

---

Customer Rating:
Summary: Great Book for Pros & Students
Comment: I love this book. It's honest, open and thought provoking. I've been in the design business for 7 years and I found this book refreshing. I passed the book on to our department intern and before I knew it our entire department had read the book. We all agree, it's a must read!

---

Customer Rating:
Summary: Good Book, needs a quiet spot for maximum absorption
Comment: This book has a lot of words.
It's a good kick in the pants for us (sometimes corner-cutting) freelancers.

---

Customer Rating:
Summary: A very good read for aspiring designers
Comment: This book is a must-read for recent design school graduates and aspiring designers. It provides useful insight into the world of graphic design--the ethics of being a designer, different ways designers can work, how to get a job, and the creative process. This book also features interviews with designers.

---

Customer Rating:
Summary: great buy
Comment: loved it. it included much information that i was not aware of, and not taught whilst studying graphic design.

---