Binding: Paperback
Dewey Decimal Number: 303.4833
EAN: 9780312425074
ISBN: 0312425074
Label: Picador
Manufacturer: Picador
Number Of Items: 1
Number Of Pages: 672
Publication Date: 2007-08-07
Publisher: Picador
Release Date: 2007-07-24
Studio: Picador

Updated Edition: Thomas L. Friedman is not so much a futurist, which he is sometimes called, as a presentist. His aim in The World Is Flat, as in his earlier, influential Lexus and the Olive Tree, is not to give you a speculative preview of the wonders that are sure to come in your lifetime, but rather to get you caught up on the wonders that are already here. The world isn't going to be flat, it is flat, which gives Friedman's breathless narrative much of its urgency, and which also saves it from the Epcot-style polyester sheen that futurists--the optimistic ones at least--are inevitably prey to.

What Friedman means by "flat" is "connected": the lowering of trade and political barriers and the exponential technical advances of the digital revolution that have made it possible to do business, or almost anything else, instantaneously with billions of other people across the planet. This in itself should not be news to anyone. But the news that Friedman has to deliver is that just when we stopped paying attention to these developments--when the dot-com bust turned interest away from the business and technology pages and when 9/11 and the Iraq War turned all eyes toward the Middle East--is when they actually began to accelerate. Globalization 3.0, as he calls it, is driven not by major corporations or giant trade organizations like the World Bank, but by individuals: desktop freelancers and innovative startups all over the world (but especially in India and China) who can compete--and win--not just for low-wage manufacturing and information labor but, increasingly, for the highest-end research and design work as well. (He doesn't forget the "mutant supply chains" like Al-Qaeda that let the small act big in more destructive ways.)

Friedman has embraced this flat world in his own work, continuing to report on his story after his book's release and releasing an unprecedented hardcover update of the book a year later with 100 pages of revised and expanded material. What's changed in a year? Some of the sections that opened eyes in the first edition--on China and India, for example, and the global supply chain--are largely unaltered. Instead, Friedman has more to say about what he now calls "uploading," the direct-from-the-bottom creation of culture, knowledge, and innovation through blogging, podcasts, and open-source software. And in response to the pleas of many of his readers about how to survive the new flat world, he makes specific recommendations about the technical and creative training he thinks will be required to compete in the "New Middle" class. As before, Friedman tells his story with the catchy slogans and globe-hopping anecdotes that readers of his earlier books and his New York Times columns know well, and he holds to a stern sort of optimism. He wants to tell you how exciting this new world is, but he also wants you to know you're going to be trampled if you don't keep up with it. A year later, one can sense his rising impatience that our popular culture, and our political leaders, are not helping us keep pace. --Tom Nissley

Where Were You When the World Went Flat?

Thomas L. Friedman's reporter's curiosity and his ability to recognize the patterns behind the most complex global developments have made him one of the most entertaining and authoritative sources for information about the wider world we live in, both as the foreign affairs columnist for the New York Times and as the author of landmark books like From Beirut to Jerusalem and The Lexus and the Olive Tree. They also make him an endlessly fascinating conversation partner, and we've now had the chance to talk to him about The World Is Flat twice. Read our original interview with him following the publication of the first edition of The World Is Flat to learn why there's almost no one from Washington, D.C., listed in the index of a book about the global economy, and what his one-plank platform for president would be. (Hint: his bumper stickers would say, "Can You Hear Me Now?")

And now you can listen to our second interview, in which he talks about the updates he's made in "The World Is Flat 2.0," including his response to parents who said to him, "Great, Mr. Friedman, I'm glad you told us the world is flat. Now what do I tell my kids?"

The Essential Tom Friedman

From Beirut to Jerusalem

The Lexus and the Olive Tree

Longitudes and Attitudes

More on Globalization and Development

China, Inc. by Ted Fishman	Three Billion New Capitalists by Clyde Prestowitz	The End of Poverty by Jeffrey Sachs
Globalization and Its Discontents by Joseph Stiglitz	The Travels of a T-Shirt in the Global Economy by Pietra Rivoli	The Mystery of Capital by Hernando de Soto

Customer Rating:
Summary: New lipstick on a old pig!
Comment: A transparent attempt to justify the new colonialism. In the 16th century it was the great nations of Europe, in the 21st it is the multinational corporation. It is still exploitation of the haves by the have-nots, just a lot of new lipstick on the same old pig!

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Customer Rating:
Summary: Interesting, but overly optimistic
Comment: I think it's too optimistic for today's world. I mean, geez, how long ago was this written? So far, things aren't getting better like he seemed to think they would. It's all good for India but sucks for the U.S. Except he acts like it's good for all of us.

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Customer Rating:
Summary: Thomas Friedman is one of the most phenomenally stupid people who has ever achieved public prominence
Comment: If you want a good review of *The World Is Flat*, google these words: Matt Taibbi flathead. Here are some gems:

-Friedman is describing a flight he took on Southwest Airlines from Baltimore to Hartford, Connecticut. (Friedman never forgets to name the company or the brand name; if he had written The Metamorphosis, Gregor Samsa would have awoken from uneasy dreams in a Sealy Posturepedic.) Here's what he says:

"I stomped off, went through security, bought a Cinnabon, and glumly sat at the back of the B line, waiting to be herded on board so that I could hunt for space in the overhead bins."

Forget the Cinnabon. Name me a herd animal that hunts. Name me one.

-By the end--and I'm not joking here--we are meant to understand that the flat world is a giant ice-cream sundae that is more beef than sizzle, in which everyone can fit his hose into his fire hydrant, and in which most but not all of us are covered with a mostly good special sauce.

-This is the intellectual version of Far Out Space Nuts, when NASA repairman Bob Denver sets a whole sitcom in motion by pressing "launch" instead of "lunch" in a space capsule. And once he hits that button, the rocket takes off.

Thomas Friedman is a hack and a moron; and it does not surprise me in the least that those who bought his book also bought Malcom Gladwell's stuff. They are both mental midgets who pander to the same crowd of ignorant, grasping PC yuppies who put just enough effort BSing their way through high-school and college and just had enough family connections to land upper-middle-class corporate gigs and are now seeking to justify themselves by reading a book about how they're at a new vanguard and to get their children, who will have unfortunately regressed even lower than they--a leg up in the Braying New World. Any book that doesn't require them to know or learn anything or to think at all is suitable.

If you have a modicum of intelligence, this book, as well as anything else written by the monumental idiot Thomas Friedman, is a waste of your time.

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Customer Rating:
Summary: Wow! We Need to Change.
Comment: Purchaed as a gift, but plan to read, also. I know we will be changed by it.

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Customer Rating:
Summary: Keep in mind...
Comment: That this is a journalistic work, not an academic. This is not meant for intellectuals or professors, nor is it meant to be an analysis of, well, anything. It is simply subjective "gotcha" reporting. Friedman has done what he has always done best..find people to quote and make catchy slogans. I rate this 1 star because this is neither good for people wanting an introduction to political economy or people who have already built a firm foundation in the realm: As a starting point this will build a completely misleading and false foundation, as an ending this is laughable.

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