Binding: Hardcover
Dewey Decimal Number: 760
EAN: 9780300120110
ISBN: 0300120117
Label: Yale University Press
Manufacturer: Yale University Press
Number Of Items: 1
Number Of Pages: 464
Publication Date: 2007-10-25
Publisher: Yale University Press
Studio: Yale University Press

(20071215)

Customer Rating:
Summary: good good good
Comment: it was a good product and i was happy with the purchase.it came on time.

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Customer Rating:
Summary: fresh and definitive history
Comment: This is a fresh and definitive history of graphic design. It's a huge book filled with a unique collection of images to define each movement. So if you're like me you can use it as a great resource for inspiration.

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Customer Rating:
Summary: Delicious
Comment: Fabulous recipes new and old, so many wonderful ideas to stir the senses and keep you begging for more. A great reference guide, my only complaint is that it is too heavy.

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Customer Rating:
Summary: Fresh Perspective
Comment: A beautiful treatise on graphic design. Eskilson has a knack for revealing novel and interesting connections to world history. A great new college textbook, but also a delightful read.

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Customer Rating:
Summary: Don't wait till your professor assigns this book . . .
Comment: Eskilson's New History is a long overdue addition to textbooks on Graphic Design that before now have had to largely suffice with the sporadically updated Meggs' History of Graphic Design. Eloquent and illuminating, Eskison spans the modern age and then goes deep into contemporary design with a fine attention to the artistic and technical developments in the field. Eskilson pays special attention to the challenges and creative solutions that graphic designers have devised with valuable insights into the society that these designs were made for. Eskilson is especially effective in drawing out connections between graphic design and larger world events, such as: the growth of British World War I propaganda posters and their subsequent impact on the raw emotional power of propaganda design, the London Underground on popularizing Modernism, and motion graphics and the blurred boundaries of new digital technologies. One of the great strengths of this text over Meggs' text is the way Eskilson ably links innovations in Modern Art and Architecture with developments in Graphic Design. Too often the history of Graphic Design has been treated as a study that only concerns fellow designers and the interactions between Graphic Design and the Fine Art world have been given short shrift.

While Eskilson is chiefly interested in communicating the broad outlines of Graphic Design History for an undergraduate audience, to call this book a textbook is to do a great disservice to the extraordinary design layout, which can certainly hold its own against any other fine art book stacked up on your coffee table. Yale UP and Eskilson are to be praised for the gorgeous selection of large color reproductions. Don't wait till your professor assigns this book, buy this one just for the pleasure of enjoying a great read and a beautiful design.

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